HIGHLIGHT STUDIO is a contemporary Israeli menswear brand founded in 2018 by the designer Or Yair Bitton, who specializes in tailoring with a modern vision. Bitton founded the brand out of his desire to give people confidence and support through fashion as a tool for self-expression and inner empowerment. HIGHLIGHT STUDIO collections are very personal and deep, evoking emotion and memory and strive to develop internal and external dialogues. The dialogues motivate action in the customers and viewers, encourage personal development processes and the healing processes of body and mind. HIGHLIGHT STUDIO presents a clean and minimalistic line while giving a creative, edgy interpretation to classic items as a unique vision for the modern man. All the pieces are crafted with care, attention to detail and high quality sewing. The design incorporates soft, elegantly bringing an edgy, creative vision and aesthetic into the minimalist collections, which keeps the design practical, timeless and gives it longevity. Bitton’s inspirations come from childhood memories and characters who shaped and influenced his life, and from the Israeli culture over the years. Further inspirations come from modern contemporary art that receive new interpretations as well as researching various spiritual and internal processes. Or Yair Bitton acquired his professional training at Shenkar,school of design, in Tel Aviv, and developed his skills at the prestigious Central St. Martins School in London. After graduating, Bitton designed for several local brands and participated in prestigious international projects. He later began to develop his unique path and identity while focusing on menswear and perfecting his craft of custom sewing.